CUSTOMER TESTIMONIALS

ART DIRECTION

VIDEO PRODUCTION

PROJECT OVERVIEW

From state insurance carriers to Coke-a-Cola's North American IT operations hub and international healthcare providers, a customer’s words paired with beautiful visuals is a powerful tool for marketing and sales initiatives alike. I have directed, led production, and coached on-screen clients to help ease camera-fears and bring out the personalities that endear viewers to their story.

Sometimes budgets and timing don’t align with getting supporting b-roll, which means you have to scale back your approach. This doesn’t stop the ability to create beautiful imagery focused on set and lighting.

For this project, we were faced with not having a proper place to shoot without potentially compromising patient privacy on-site. In a quick pivot, I changed our approach to a conversational interview walking through beautiful downtown London. This provided ample eye-candy to dress up the conversation and break down visual monotony. Note: this was ultra-wide formatted for presentation on a 12ft x 60ft main-stage LED wall at Hyland’s customer conference.