CREATIVE DIRECTION

BRAND VISUAL IDENTITY

TEAM DEVELOPMENT

CAMPAIGN MANAGEMENT

VIDEO PRODUCTION

WORK OVERVIEW

Although a lesser-known aspect of the company, the Performance Coatings Group makes up just short of half of Sherwin-Williams’ $23 billion dollar revenue. I was tasked with building out the video and photography team of the internal creative services department, from hiring and expansion to the establishment of foundational systems and processes.  The team and I built out a unified brand system, guidelines and graphics packages to streamline the look and feel of the PCG brand across 8 unique divisions.