ART DIRECTION

PROJECT MANAGEMENT

PRE-PRODUCTION

SHOOTING

POST-PRODUCTION

PROJECT OVERVIEW

What do you get when you combine a movie production theme with sports, summertime, and a high end cinema camera? This beautifully shot piece to kick off Hyland's 2016 CommunityLIVE customer conference. 

This idea centered around speaking to "unlimited potential" in a purposeful way that when paired with the sports theme, made viewers think the narrative was making sports analogies. The office environment twist at the end was intended to break mental paradigms of attendees and realize the narrative was speaking to them in their daily work, unlocking the unlimited potential they have using Hyland's solutions.