ART DIRECTION

PROJECT MANAGEMENT

PRE-PRODUCTION

SHOOTING

POST-PRODUCTION

PROJECT OVERVIEW

I love humorous content. It's hard to do well, but so memorable and fun to work with. For this campaign I wanted to turn the looking glass inward and give attendees of Hyland's week-long customer conference a tongue-in-cheek peek behind the curtains and show off the company's playful personality.  

The "Welcome to the Show" campaign played off of a variety of humorous office situations leading up to the conference itself. For the  opening video of the conference (shown above), a  last minute talent cancellation saw me getting in front of the camera, instead of behind. As actor/director I led the production team to be the eyes for my vision of the final product.