X FACTOR
XANDER SCHAUFFELE
PGA TOUR | HYLAND
ART DIRECTION
VIDEO PRODUCTION
LIVE STREAMING
SOCIAL CONTENT
WEB ADS
PROJECT OVERVIEW
Despite being used by over half of Fortune 100 companies, Hyland struggled with brand awareness. After dabbling in ads for golf publications, we dove head-first into sponsorship and made Xander Schauffele a brand ambassador. The 360 brand awareness campaign encompassed everything from video, web, digital ads, live stream, and social content. It also included Hyland's first appearance on network television, a major milestone for the company which resulted in 216 million media impressions.
